Digital / Marketing

Google New Media Roundtable 2018

Be sure to catch me here.

Frank Donga, Franklin Ozekhome, Miss Techy, Afrolems , Kraks TV and more set to grace #EstolAfrica ‘s New Media Round Table (#NMR2018)

This event in collaboration with Google Nigeria, will hold March 9, 2018 at Google Nigeria- 1st Floor Mulliner Towers, 39 Alfred Rewane Road, Ikoyi, Lagos by 10:00 a.m.

Speakers, Panelists and facilitators …

Brands / Business / Digital / e-commerce / Innovation / Marketing / Startups / Technology

My first post of 2018…

… and it’s a none post 🙂 but I just wanted to drop something here.

Welcome to probably the most exciting year in recent times especially if you are in the branding, marketing, technology and innovation space – This year promises to be awesome.

I have a couple of articles in their final stages around AI, eCommerce, Innovation, Design Thinking and Product & Brand Management in the works and just wanted to use this post to give you a heads-up. This space will get busy soon so be sure to subscribe if you haven’t done that already.

Brands / Digital / Marketing / Nuggets / Social Media

The Consumer Comes First

I recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital” pitch but these young lads had gone ahead to provide executions that spanned radio, BRT, out of home and even print… I was blown …

Focus on the consumer
Brands / Business / Digital / Marketing / Nuggets

Focus on the consumer

When in doubt, look to Google right? At least you would expect Google to get things right (let’s forget the epic fails of Buzz & Wave) Traditional advertising is dead”, “TV, Print & OOH is dieing”, “More and more budget is moving to digital” — Digital budget can only go up, it was …

Digital / Innovation / Marketing / Technology

Some thoughts on Innovation…innovating from the flanks

Innovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings.

We live in interesting times, times where “business as usual” has become quite dangerous with technology now playing a major role in innovation acceleration, becoming an equalizer of sorts. Businesses that aren’t taking advantage of …