Strategy is about making choices. It’s about sacrifices.

Strategy is about knowing you simply cannot do everything or be everything.

Any strategy starts out from determining what your organisation wants to achieves or problems it needs solved i.e your objectives.

It follows up into understanding the environmental context in which your business and competition play.

It identifies your target audience and then charts out a way the business can gain advantage over the competition in a well structured and defined way.

It charts a way – Not all ways.