Brands / Business / Digital / e-commerce / Innovation / Marketing / Startups / Technology

My first post of 2018…

… and it’s a none post 🙂 but I just wanted to drop something here.

Welcome to probably the most exciting year in recent times especially if you are in the branding, marketing, technology and innovation space – This year promises to be awesome.

I have a couple of articles in their final stages around AI, eCommerce, Innovation, Design Thinking and Product & Brand Management in the works and just wanted to use this post to give you a heads-up. This space will get busy soon so be sure to subscribe if you haven’t done that already.

Brands / Digital / Marketing / Nuggets / Social Media

The Consumer Comes First

I recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital” pitch but these young lads had gone ahead to provide executions that spanned radio, BRT, out of home and even print… I was blown …

Focus on the consumer
Brands / Business / Digital / Marketing / Nuggets

Focus on the consumer

When in doubt, look to Google right? At least you would expect Google to get things right (let’s forget the epic fails of Buzz & Wave) Traditional advertising is dead”, “TV, Print & OOH is dieing”, “More and more budget is moving to digital” — Digital budget can only go up, it was …

Internet usage in Nigeria
Brands / Business / Digital / Marketing / Mobile / Technology

How many internet users do we really have in Nigeria?

Let’s talk about the number of internet users in Nigeria.

Depending on who you ask, you will find different numbers branded all over the internet.

The body in the best possible position to give the exact figures is the NCC. They put the number at close to 97 million  as at June 2016. This is the number most people quote in their presentations and talks, …