Digital / Innovation / Marketing / Technology

Some thoughts on Innovation…innovating from the flanks

Innovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings.

We live in interesting times, times where “business as usual” has become quite dangerous with technology now playing a major role in innovation acceleration, becoming an equalizer of sorts. Businesses that aren’t taking advantage of …

Internet usage in Nigeria
Brands / Business / Digital / Marketing / Mobile / Technology

How many internet users do we really have in Nigeria?

Let’s talk about the number of internet users in Nigeria.

Depending on who you ask, you will find different numbers branded all over the internet.

The body in the best possible position to give the exact figures is the NCC. They put the number at close to 97 million  as at June 2016. This is the number most people quote in their presentations and talks, …

Digital Transformation
Business / Digital

Digital Transformation : Digital to the Core

Getting a true cost benefit out of digital business begins with establishing a digital strategy as part of your company’s core principles. Let’s be clear, a digital strategy is not a digital marketing strategy. There is much more to it than ad placements and personalization. Digital is not something that can be effective …

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