Brands / Digital / Marketing / Nuggets / Social Media

The Consumer Comes First

I recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital” pitch but these young lads had gone ahead to provide executions that spanned radio, BRT, out of home and even print… I was blown …

Focus on the consumer
Brands / Business / Digital / Marketing / Nuggets

Focus on the consumer

When in doubt, look to Google right? At least you would expect Google to get things right (let’s forget the epic fails of Buzz & Wave) Traditional advertising is dead”, “TV, Print & OOH is dieing”, “More and more budget is moving to digital” — Digital budget can only go up, it was …

Digital / Innovation / Marketing / Technology

Some thoughts on Innovation…innovating from the flanks

Innovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings.

We live in interesting times, times where “business as usual” has become quite dangerous with technology now playing a major role in innovation acceleration, becoming an equalizer of sorts. Businesses that aren’t taking advantage of …

Internet usage in Nigeria
Brands / Business / Digital / Marketing / Mobile / Technology

How many internet users do we really have in Nigeria?

Let’s talk about the number of internet users in Nigeria.

Depending on who you ask, you will find different numbers branded all over the internet.

The body in the best possible position to give the exact figures is the NCC. They put the number at close to 97 million  as at June 2016. This is the number most people quote in their presentations and talks, …