Brands / Digital / Marketing / Nuggets / Social Media

The Consumer Comes First

I recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital” pitch but these young lads had gone ahead to provide executions that spanned radio, BRT, out of home and even print… I was blown …

Focus on the consumer
Brands / Business / Digital / Marketing / Nuggets

Focus on the consumer

When in doubt, look to Google right? At least you would expect Google to get things right (let’s forget the epic fails of Buzz & Wave) Traditional advertising is dead”, “TV, Print & OOH is dieing”, “More and more budget is moving to digital” — Digital budget can only go up, it was …