Brands / Digital / Marketing / Nuggets / Social Media

The Consumer Comes First

I recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital” pitch but these young lads had gone ahead to provide executions that spanned radio, BRT, out of home and even print… I was blown …

Nigerian Digital Consumer
Social Media

Understanding the Nigerian Digital Consumer

Someone just tried to get me to include a flash based game into a digital proposal for a client –  you know yourself

Hmmmm…

A client that is based in Nigeria.

A client that is trying to reach Nigerians living in Nigeria.

A client who is trying to …