Digital is not your silver bullet

No you cannot run this campaign entirely on digital for two weeks and hope to see the results you are hoping for “ I feel I am beginning to sound like a broken record now as I find I end up using this response in multiple variations with clients and potential clients practically every week.

Digital is not the silver bullet to all your marketing problems..take a cue from Google who run some of the most integrated campaigns in Nigeria or from Jumia and Konga who practically own advertising on BRT buses whenever they have a promo.

See digital as part of a whole, focus on the consumer journey and execute along his path… we don’t live 100% online you know. Sounds like basic common sense too…

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