I am beginning to think that the guys at Jumia simply have too much money to spend jor.
There is not a single day you browse the web in Nigeria that you won’t see at least 10 Jumia ads, now that they have adopted remarketing , we no go hear word again.
Remarketing with Google ads is a very effective form of advertising that allows you to “follow” people who have visited your website in the past with advertising to try to get them to convert; the thing is that it’s mightily effective but can be a tad scary.
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
Ok so I visited Jumia’s website, searched for the cheapest, “good” 7 inches tablets I could find. I found this Injoo dual core tablet for less than 10k, great deal as I wanted something “cheap” and “good” for the kids that wouldn’t break my back when they break it ( they will break it). I have three boys so I ordered three, I called support to confirmed my order and I was told my 3 tablets would be delivered the very next day. ( The support guy succeeded in selling me 3 memory cards too by the way)
Now here’s the problem. It is now day two and the Jumia Injoo tablet ad has been following me all over the place. I mean I have already paid for these devices so why should I still be seeing ads for the same tablet ? It’s not as if I would still be buying more. Remarketing to me should have stopped after I checked out and made my purchase.
I swear I have now seen the ads at least twenty times, who has that sort of money to waste? You know how Jumia and Konga spam you with ads habi? That’s what I am going through now, only that I am seeing just the tablet in the ads.
All that aside, remarketing is super cool even though it freaks many people out, it’s like there is no privacy, by looking at a friends browser I was immediately able to see that he has been shopping for wahl hair clippers as Jumia has practically taken over his browser. Remarketing works great if you are into e-commerce so you really should give it a try, but it’s like a Ferrari though you need to control it else you get people really irritated about your brand or product.
Still waiting for the tablets today, If I don’t get them today ehn ?
What do you guys think, do you like ads following you all over the internet ?