One of the most popular lines in movie history is probably “If you build it, he will come”,heard by Ray Kinsella played by Kevin Costner in the 1989 baseball themed movie, Field of dreams. He heard these words while walking in his corn field and afterwords proceeded to build himself a baseball field and not grow his corns, you should see the movie.

But am not here to talk about movies but rather to expand a bit more on the piece i did on brands as publishers.

Regardless of the number of online ads and campaigns you run, content remains the key to keeping customers engaged on your platforms when they come visiting, so they can come back again and again.

Relevant content is what makes users find you when they search for information on Google and other search engines.

Engaging content is what makes your brand go viral.

How do you keep your customers (visitors to your online platforms) engaged? With relevant, powerful, content uniquely created for your TA.

So, to mimic the movie, field of dreams, I have coined my content tag line – “If you make good content, they will come”