Digital Campaign in Nigeria

Any Massive Digital Campaign in Nigeria ?

I am struggling to think of any massive digital campaign by any brand in Nigeria. I really cannot remember any that is worthy of talking about. That really says alot about the state of things here.

Nigerian Brands and Storytelling
Brands / Digital

Nigerian Brands and Storytelling

So in my last post I wrote about how politicians get storytelling and brands don’t. What I didn’t say however is why brands know about storytelling probably more than politicians do, but won’t adopt it.

I can’t say for sure that I know the “absolutely” answer to this question but I can definitely …

Best Datacenters in Nigeria

Datacenters in Nigeria – Update 2014

My datacenters in Nigeria post has turned out to be one of the most popular posts on my blog with me getting lots of emails about people wanting to know more about these datacenters.

As a result of this, I will visiting 3 datacenters before the year is out and hopefully more. …

Digital Transformation Part 1

Digital Transformation

You will be disrupted.

No business is immune. Disruption is a fact of life. It is not new, but it’s newest vehicle, digital, is infinitely more powerful.

Let’s start with a specific case – Amazon. Now, everyone knows Amazon sells products online. It is convenient, relatively fast and secure. It should …

Nigerian Digital Consumer
Social Media

Understanding the Nigerian Digital Consumer

Someone just tried to get me to include a flash based game into a digital proposal for a client –  you know yourself


A client that is based in Nigeria.

A client that is trying to reach Nigerians living in Nigeria.

A client who is trying to …

Brand Strategy Marketing Concept
Brands / Digital

Google’s Remarketing and Jumia

I am beginning to think that the guys at Jumia simply have too much money to spend jor.

There is not a single day you browse the web in Nigeria that you won’t see at least 10 Jumia ads, now that they have adopted remarketing , we no go hear word again.