Nigerian Brands and Storytelling
Brands / Digital

Nigerian Brands and Storytelling

So in my last post I wrote about how politicians get storytelling and brands don’t. What I didn’t say however is why brands know about storytelling probably more than politicians do, but won’t adopt it.

I can’t say for sure that I know the “absolutely” answer to this question but I can definitely …

Modern-freelance-desktop-with
Best Datacenters in Nigeria

Datacenters in Nigeria – Update 2014

My datacenters in Nigeria post has turned out to be one of the most popular posts on my blog with me getting lots of emails about people wanting to know more about these datacenters.

As a result of this, I will visiting 3 datacenters before the year is out and hopefully more. …

Digital Transformation Part 1
Technology

Digital Transformation

You will be disrupted.

No business is immune. Disruption is a fact of life. It is not new, but it’s newest vehicle, digital, is infinitely more powerful.

Let’s start with a specific case – Amazon. Now, everyone knows Amazon sells products online. It is convenient, relatively fast and secure. It should …

Nigerian Digital Consumer
Social Media

Understanding the Nigerian Digital Consumer

Someone just tried to get me to include a flash based game into a digital proposal for a client –  you know yourself

Hmmmm…

A client that is based in Nigeria.

A client that is trying to reach Nigerians living in Nigeria.

A client who is trying to …

Brand Strategy Marketing Concept
Brands / Digital

Google’s Remarketing and Jumia

I am beginning to think that the guys at Jumia simply have too much money to spend jor.

There is not a single day you browse the web in Nigeria that you won’t see at least 10 Jumia ads, now that they have adopted remarketing , we no go hear word again.

brands
Brands / Digital

Storytelling – Nigerian Brands and Politicians

Just a quick one here.

In Nigeria, with politics, you never know what to expect. The game tends to get dirty very fast so I don’t care much for it.

All that aside though, I think there is something brands can learn from politicians in Nigeria to be specific. Am sure you …

d-printed-skull
Marketing

The Power in Google’s Doodles

Don’t know how many of you saw Google’s Doodle for September 9th, 2014.

It’s the image shown below here.

Anybody know who it was dedicated to or who is in the illustration?
Na…, am sure many of us had no clue before yesterday who the Doodle was dedicated to.
But if Google thinks something is important enough to showcase …