Nigerian Digital Consumer
Social Media

Understanding the Nigerian Digital Consumer

Someone just tried to get me to include a flash based game into a digital proposal for a client –  you know yourself


A client that is based in Nigeria.

A client that is trying to reach Nigerians living in Nigeria.

A client who is trying to …

Brand Strategy Marketing Concept
Brands / Digital

Google’s Remarketing and Jumia

I am beginning to think that the guys at Jumia simply have too much money to spend jor.

There is not a single day you browse the web in Nigeria that you won’t see at least 10 Jumia ads, now that they have adopted remarketing , we no go hear word again.

Brands / Digital

Storytelling – Nigerian Brands and Politicians

Just a quick one here.

In Nigeria, with politics, you never know what to expect. The game tends to get dirty very fast so I don’t care much for it.

All that aside though, I think there is something brands can learn from politicians in Nigeria to be specific. Am sure you …


The Power in Google’s Doodles

Don’t know how many of you saw Google’s Doodle for September 9th, 2014.

It’s the image shown below here.

Anybody know who it was dedicated to or who is in the illustration?
Na…, am sure many of us had no clue before yesterday who the Doodle was dedicated to.
But if Google thinks something is important enough to showcase …


US State Department Ebola Alert

While this is not a health blog, I just had to share this.

Arm yourself with knowledge and protect yourself and family.

Please share this information with your friends and families and try not to spread panic on social media.

Ebola currently does not appear to have a cure.

People have been known to survive it though, so it …


Nairaland is Down !!!

Ok, the number one forum in Nigeria and one of the most popular websites in Nigeria is down;  Nairaland is down !!!

It’s actually been down for about 48 hours as at the time of this writing i gather. I have tried to reach the site for quite sometime but it just would not load at …

Internet Really has Changed Things
Social Media

How the Internet Really has Changed Things

Ok, it’s a Saturday weekend, my kids and their mum are away at the cinema, I am home alone. I pickup a copy of the june 2014 edition of Monocle magazine to relax and catch up on what’s happening in the world of business, culture and design.

Just 3 pages in, I …