Brands / Marketing

Digital Strategy – Setting SMART Objectives

As a result of the work I do, I have been in a position to review some digital strategies developed by various people over time. I am writing this article as a response to a digital strategy that was sent to me by a friend for assessment, recently.

What is becoming increasingly obvious in the documents I get to …

Marketing / Mobile / Social Media / Technology

LEAP Africa 9th CEO’s Conference

So I got to give a talk at the above forum and really enjoyed myself. In my opinion about 6,000 SME owners attended this event and it was a huge success.

By popular demand, here is my presentation from the event, feel free to share it anywhere you like but remember to link back to this …

Social Media / Technology

Speaking Assignment : Managing Publicity and PR with Social Media

Ok so I will be speaking at the 9th Leap Africa’s CEO Forum. This is an annual event which provides a unique platform for Entrepreneurs, CEOs and Managers in the public and private sectors to interact and share insight on critical strategies and tools to promote business sustainability. The theme for this year’s forum is “Leveraging Technology …

Innovation / Technology

Datacenters in Nigeria

Nigeria is seeing a significant rise in the number of datacenters being established in the country. I am not talking about the “server rooms” some isps parade as datacenters but the more structured and regulated ones.

A few months back I did a little write up on a MTN datacenter I visited a while back and …

Brands / Business

A Bit More on Strategy

Strategy is about making choices. It’s about sacrifices.

Strategy is about knowing you simply cannot do everything or be everything.

Any strategy starts out from determining what your organisation wants to achieves or problems it needs solved i.e your objectives.

It follows up into understanding the environmental context in which your business and competition play.

It identifies your target …

Mobile / Technology

Smiling my way to the Bank ?

Ok, so maybe the title doesn’t really work but I’ m going somewhere with it  🙂

Guys – This is MY opinion o, before una start…

My experience with internet speeds in Nigeria has been nothing short of a nightmare. I have about 10 different internet links ( with at least 4 active every month. ) From …


Six questions for startups

A lot of young Nigerians are quite excited about the prospect of being their own boss.

So you are about to start your own company ?

About to quit your 9 to 5 and get off the “production mill” ?

Stand back a bit and ask yourself the six following questions, you need to be crystal clear about …