Business-Man-In-Blue-Grey-Suit
Brands / Business

A Bit More on Strategy

Strategy is about making choices. It’s about sacrifices.

Strategy is about knowing you simply cannot do everything or be everything.

Any strategy starts out from determining what your organisation wants to achieves or problems it needs solved i.e your objectives.

It follows up into understanding the environmental context in which your business and competition play.

It identifies your target …

Female-Hands-Using-Mobile-Bank
Mobile / Technology

Smiling my way to the Bank ?

Ok, so maybe the title doesn’t really work but I’ m going somewhere with it  🙂

Guys – This is MY opinion o, before una start…

My experience with internet speeds in Nigeria has been nothing short of a nightmare. I have about 10 different internet links ( with at least 4 active every month. ) From …

Best-Idea-Light-Bulbs-Concepr
Startups

Six questions for startups

A lot of young Nigerians are quite excited about the prospect of being their own boss.

So you are about to start your own company ?

About to quit your 9 to 5 and get off the “production mill” ?

Stand back a bit and ask yourself the six following questions, you need to be crystal clear about …

Idea-Creative-Creativity-Imgin
Marketing

Three Myths of Entrepreneurship

I have been reading this very awesome book Bill Aulet, Bill is the managing director in the Martin Trust Centre for MIT Entrepreneurship, so you can bet he knows a thing or two about what he’s talking about?
In this book he debunked 3 myths of entrepreneurship and I present them to you here.
I won’t provide …

Executives-Having-A-Meeting-In
Marketing / Social Media

More on Strategy

A quick nugget here – Your strategy is not a goal that you intend to reach / achieve. Your strategy is not “fluff”
Your strategy is actually detailed actionable breakdowns of how you intend to solve a problem. Many Nigerian companies have goals setting mixed up with strategy.
I have heard the CEO of a Nigerian firm …

an-athletic-pair-of-legs-on
Business

Why you need a strategic plan

Quite simply, you need a strategic plan to help you get from a point “A”( where you are) to a point “B”(where you need to be)
While it’s actually very possible to move from A to B without any sort of plan in place, you will quickly find out that you will approach the process in …

Concept-or-conceptual-educatio
Mobile

Some Digital Mobile Statistics in Nigeria

The guys at Eskimi are my real good friends and I have worked with them for a while now.

Over a very short period they have built one of the largest social, mobile platforms for Nigerians, second only to Facebook.

In Nigeria, Eskimi is bigger than Google and Yahoo as mobile destinations.

Someone on Twitter asked yesterday  if …

N7b Datacentre
Social Media

Google updates content guidelines again

We sure do live in interesting times.

Google recently updated its guidelines  on what the search giant considers will address the attempts at manipulating its page rankings, some of these changes are actually expected if you ask me.

Google is always updating these guidelines to make search results more relevant.

Many of these changes are justified in my …