Three Myths of Entrepreneurship

I have been reading this very awesome book Bill Aulet, Bill is the managing director in the Martin Trust Centre for MIT Entrepreneurship, so you can bet he knows a thing or two about what he’s talking about?
In this book he debunked 3 myths of entrepreneurship and I present them to you here.
I won’t provide …

Marketing / Social Media

More on Strategy

A quick nugget here – Your strategy is not a goal that you intend to reach / achieve. Your strategy is not “fluff”
Your strategy is actually detailed actionable breakdowns of how you intend to solve a problem. Many Nigerian companies have goals setting mixed up with strategy.
I have heard the CEO of a Nigerian firm …


Why you need a strategic plan

Quite simply, you need a strategic plan to help you get from a point “A”( where you are) to a point “B”(where you need to be)
While it’s actually very possible to move from A to B without any sort of plan in place, you will quickly find out that you will approach the process in …


Some Digital Mobile Statistics in Nigeria

The guys at Eskimi are my real good friends and I have worked with them for a while now.

Over a very short period they have built one of the largest social, mobile platforms for Nigerians, second only to Facebook.

In Nigeria, Eskimi is bigger than Google and Yahoo as mobile destinations.

Someone on Twitter asked yesterday  if …

N7b Datacentre
Social Media

Google updates content guidelines again

We sure do live in interesting times.

Google recently updated its guidelines  on what the search giant considers will address the attempts at manipulating its page rankings, some of these changes are actually expected if you ask me.

Google is always updating these guidelines to make search results more relevant.

Many of these changes are justified in my …

Digital / Social Media

Best place on your website for Google Adsense

Here is a quick answer to a question most new users tend to ask about ads placement with Google Adsense.

The question usually is where is the best place to place your Google ads to make more money on Adsense.

Ok my answer is, it depends 🙂 I know, not a lot of good really, but then …

Brands / Digital

AdAge Digital Conference, New York

Your truly was at this year’s  AdAge Digital Conference in New York, which held on the 16th and 17th of April, 2013. Popularly regarded as one of the largest digital conferences in the world . I got the opportunity to learn from and network with some of the industry’s biggest players.

Represented at this year’s events were …

Inspirational Typographic Quote - Never let small minds convince

If you make good content, they will come

One of the most popular lines in movie history is probably “If you build it, he will come”,heard by Ray Kinsella played by Kevin Costner in the 1989 baseball themed movie, Field of dreams. He heard these words while walking in his corn field and afterwords proceeded to build himself a baseball field and not grow his …