Quite simply, you need a strategic plan to help you get from a point “A”( where you are) to a point “B”(where you need to be)
While it’s actually very possible to move from A to B without any sort of plan in place, you will quickly find out that you will approach the process in a very unorganised manner wasting valuable time and resources along the way. There will be a lot of frustration within the company and no one will be able to say for sure if you are on track to achieving the agreed goals and objectives.Another side to not having a strategic plan is that you miss your target entirely because no one has a clear sense of what is actually expected and a lot of distractions will present themselves along the way.

A strategic management plan helps your organisation to stay focused. It helps to align your time and resources as you move along towards achieving the agreed goal.
This approach is more efficient and purposeful.

You also need to know that strategic planning is as much about what to do and what not to do. Along the way several issues will present themselves to you which might seem urgent and important but which will not work towards achieving your goals and objectives, you need to be clear about avoiding these things to prevent being derailed. This is why strategic planning is as much about what you will do and what you will not do.

In my next post, I will talk about what elements you should consider having your strategic plan.