20 years across client side, agency side, and platform side in Sub-Saharan Africa. I help companies embrace AI with confidence, build with it practically, integrate it into their operations, and prosper from it sustainably.
Over the past 20 years, I have sat at the table where the decisions are actually made, as a client spending the budget, as an agency building the strategy, and as a platform setting the rules of the game. I have been a VP at Jumia, led Publicis Digital, directed Meta strategy for West Africa, and led digital advertising sales across Africa for Meta, TikTok, Twitter, Snapchat, Uber, Pinterest, Spotify and MTN.
A six-step AI transformation framework for businesses in Sub-Saharan Africa: Survey, Workflow, Integrate, Train, Customise, Harvest.
Based in Lagos, Nigeria. Active across Lagos, Accra, Nairobi, Johannesburg, Abidjan and Cape Town. Email: me@martins.com.ng