Over two decades across client side, agency side, and platform side in Sub-Saharan Africa. Marketing leader, digital sales operator, technology builder and AI adoption guide. I help companies grow across all four, in ways that show up on the bottom line.
For over two decades, I have sat at the table where the decisions are actually made, as a client spending the budget, as an agency building the strategy, and as a platform setting the rules of the game. I have been a VP at Jumia, led Publicis Digital, directed Meta strategy for West Africa, and led digital advertising sales across Africa for Meta, TikTok, Twitter, Snapchat, Uber, Pinterest, Spotify and MTN. Today I serve as Managing Director of Aleph for Sub-Saharan Africa. I am also the founder of Digital Tech Sales Academy, training Africa's digital and technology sales professionals.
A six-step AI transformation framework for businesses in Sub-Saharan Africa: Survey, Workflow, Integrate, Train, Customise, Harvest.
Based in Lagos, Nigeria. Active across Lagos, Accra, Nairobi, Johannesburg, Abidjan and Cape Town. Email: me@martins.com.ng