The SWITCH Method | Stanislaus Martins

A six-step AI transformation framework for businesses in Sub-Saharan Africa, developed by Stanislaus Martins from 20 years of real-world experience across client, agency, and platform sides.

1. Survey — Assess your organisation's current AI readiness, tools, and talent.
2. Workflow — Map which workflows have the highest AI leverage potential.
3. Integrate — Select and integrate the right AI tools for your business context.
4. Train — Build internal capability across leadership and functional teams.
5. Customise — Adapt AI outputs to your brand voice, data, and quality standards.
6. Harvest — Measure outcomes, iterate, and extract compounding value over time.