Business introduction letter

Introduce your business to a new client or partner, and ask for one clear next step.

A good introduction letter is short: who you are, who you help, why they should believe you, and one easy next step. This puts those four things in the right order.

Why use it

A clear, well-laid-out letter makes a small business look established from the first contact.
Ending with one simple ask, such as a short call, gets far more replies than "let us know".
You can reuse it for every prospect and change only the personal line at the top.

How it works

Add your business details and the person you are writing to.
Say what you do and who you help, in a sentence or two each.
Add proof points if you have them and choose the next step you want.
Read it aloud, tidy anything that sounds stiff, then download or copy it.

Good to know

Write one personal line about why you chose them, such as a project of theirs you noticed. It shows the letter is not one of a hundred identical ones.
Proof beats adjectives. "We installed 40 solar systems in Ibadan last year" says more than "we are the leading provider".
If you hear nothing, one polite follow-up a week or so later is normal and often gets the reply.

Questions

How long should an introduction letter be?

Short enough to read in a minute. Three or four short paragraphs is plenty. Save the full detail for the call or meeting.

What counts as a proof point?

Real, checkable things: clients you have served (with permission), years in business, certifications, results you have achieved. Never exaggerate or invent them.

Should I send it by email or post?

Either works. Email is faster and easy to reply to. A printed letter on a letterhead can stand out because fewer people send them.

Is anything I type kept by you?

Only on your own device, so your business details are ready for the next letter. Nothing you type is sent to us.

Please note

Provided free, as is, for general use. It is not legal, marketing or business advice. You are responsible for the content of your letter, including making sure every claim about your business is true and that you have permission to name any clients. Rules on unsolicited marketing, especially by email, vary by country, so check your local rules. Do not use this to create false or misleading documents.